Raised on Dirt Co.

Raised on Dirt Co. was built for the kids and families who grew up at the track.

It’s long nights, early mornings, and weekends spent together. It’s learning responsibility early, finding family in the pits, and growing up in a place most people will never understand.

We were raised in a world most people don’t understand. A world where friends become family, kids grow up faster, and dirt is just part of the uniform.

This isn’t a phase or a hobby.
It’s how we were raised.

From the family behind The Grace & Grit.